ConfidentialCEOs and C-suite executives call us when something isn’t working and the usual answers have run out. It’s almost always one of four things.
Sales, category, growth
Sales are falling, the category got crowded, or growth stalled and nobody agrees why.
We find what’s actually broken (market, offer, story or execution) and set the few moves that fix it.
Regulators, governments, unions, reputation
A regulator, a government, a union or an industry body has become part of your business problem. Or a reputational crisis is eating your leadership’s time.
We build the narrative and the plan to deal with it, so you can get back to running the company.
Your marketing department, reinforced
You’re not sure your marketing works: the structure, the people, the spend, the agencies, how it’s using AI.
We review it from the inside and reinforce it: what to keep, what to change and who you need. We also review your vendors and help you choose new ones. We don’t sell any, so we can be straight about them.
Architecture, creation and repositioning
The brand and its products or lines no longer fit together, the brand has drifted from what the business does, or you need a new one that solves what the current one can’t.
We sort out the architecture, reposition the brand you have or create the one you need. Always starting from the business problem, not the logo.
We don’t run campaigns or buy media. When execution is needed, we help you pick who does it, and we keep an eye on them.
You won’t find our clients on this page, and you won’t find yourself on it either. If you need references, we share them privately, under NDA.
NDA from the first call. We work directly with the CEO and the C-suite, sometimes on questions about their own team. No logos, no case studies, no press.
We’ve sat on every side of the table: media, PR and creative agencies, and in-house. We don’t sell agencies or media, so we can tell you which ones to keep.
Senior judgment for as long as the problem lasts. Not a permanent hire you’ll still be managing once it’s solved.
A senior team put together for each case, and only when it’s needed: strategists, marketers, content creators, political communicators, creatives.
We work with teams in Central and South America, Spain, the United States and Europe.
Almost twenty years of marketing where something is at stake, in Europe, Latin America and the United States. Former Global VP of Marketing at Cabify. Global strategy at Havas Media Group, New York. Today, advisor to CEOs and C-suites on marketing and strategic communications.
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